Growth Marketing · Product Marketing · Full-Time Opportunities
I've spent 23+ years figuring out how to turn attention into customers: writing the copy, building the funnels, running the ads, launching the products, and learning from the numbers when something didn't work. Along the way, I've also built businesses, led teams, and taught more than 1,700 students.
If you need someone who can bring experience to the table, roll up their sleeves, and help your marketing move forward, we should talk.
$2M+Digital product sales in 2 years
500K+Social audience built
~$500KPaid advertising managed
The Hiring Challenge
Maybe you're getting traffic, but not enough leads. Leads, but not enough sales. Maybe you've got a great product that people just aren't quite getting. Or maybe the ideas are good, but the to-do list keeps growing faster than anything gets shipped.
I've been on both sides of that problem: the person responsible for the business results, and the person in the software doing the work. It's taught me that the answer isn't always another campaign, more tools, or a bigger team. Sometimes it's better messaging. A clearer offer. A smarter follow-up. Or simply someone experienced enough to recognize what needs fixing—and capable enough to fix it.
“I can help figure out what to do next—and then get in there and do it.
23+ Years of Hands-On Experience
From the first moment someone discovers a brand to the day they become a happy customer, here's where I can help.
Customer interviews, surveys, competitor research, positioning, messaging, and offers. Before trying to sell something, I want to understand what people actually want—and how they describe it in their own words.
Start with the customer.Organic content, social media, paid campaigns, partnerships, video, and lead generation. I've built a 500K+ audience and managed about $500K in ads, so I know the difference between attention that looks good and attention that grows a business.
Attention with a purpose.Websites, landing pages, sales copy, webinars, email campaigns, and automated follow-up. I've built the entire journey—not just one page—and spent years testing where people get stuck and what helps them move forward.
Make the next step easier.I've managed a seven-person team and taught 1,700+ students through online programs. I can set direction, organize projects, coach people, give useful feedback, and collaborate with specialists—without losing touch with the actual work.
Lead when needed. Build alongside.“For years, I wasn't just responsible for a marketing task. I was responsible for whether the business worked. That changes how you think about customers, budgets, deadlines—and what actually matters.”
Selected Work
Anyone can say they know marketing. These three projects show what I mean—from growing an audience and selling a real product, to building the entire sales system, to turning a customer's frustration into a working app.
Brand Building · Digital Products · Team Leadership
I helped turn a niche subject into a global audience, four online courses, and a real business. I developed the offers and marketing, taught the customers, and eventually built and managed a team to help it grow.
$2M+Digital product sales in 2 years
500K+Social audience built
Paid Growth · Copywriting · Conversion
A closer look under the hood of PermaResilience. I researched the audience, wrote the copy, built the pages and email sequences, ran the advertising, and improved the funnel over time. No mystery sauce—just a lot of listening, testing, and fixing.
~$500KPaid advertising managed
3XAverage return on ad spend
Product Marketing · User Experience · Web App
I spotted a problem traders kept running into, shaped a different way to solve it, then designed, developed, positioned, and released a working web app to my trading community. An early-stage product, but a great example of taking an idea all the way to something people can use.
Currently in beta testing
See the Consistency Lab Build →Full-Stack Digital Marketing
Interviews and surveys, competitive research, customer language, product positioning, offers, launch plans, and writing messages people actually understand. I've researched hundreds of prospective customers, not just guessed what they wanted.
Content strategy and creation, social growth, video, ad creative and copy, paid advertising, lead generation, campaign setup, testing, and improvement. I can think through the campaign and help make the assets that bring it to life.
Websites, landing pages, sales pages, webinars, lead magnets, quizzes, offers, checkout journeys, and conversion testing. I write, design, build, and improve the steps between someone's first click and the decision to buy.
Newsletters, welcome and sales sequences, segmentation, lead nurturing, retargeting, onboarding, retention, product launches, memberships, and courses. The relationship doesn't end when someone joins your email list—or buys.
Hiring and coordinating specialists, managing a seven-person team, teaching 1,700+ students, mentoring teammates, creating clear priorities, and carrying projects to completion. I enjoy making other people better at what they do, not just checking their work.
How I Work
Who are we trying to reach? What do they want? Where are we losing them? I start by listening, looking at the numbers, and making sure we're solving the right problem.
Not every idea deserves a campaign. I look for the clearest opportunity, set priorities, and focus on the work most likely to make a meaningful difference.
I'll write the copy, build the pages, set up the email sequence, work with a designer or developer, or help coordinate the whole project. Whatever the job needs, I care about getting good work out the door.
Results tell us what to keep, change, or stop. I use customer feedback and real performance data to improve what's there, not just jump to the next shiny idea.
Where I'm Strongest
Roles I Can Fill
I'm looking for a full-time marketing role where I can contribute as a hands-on manager or experienced specialist—and help the team around me get better, too.
Find and improve the path from attention to customer: campaigns, acquisition, funnels, email, testing, and the numbers that show what's working.
Understand what customers need, shape positioning and messaging, help launch products, and connect what a product does to why people should care.
Own and improve marketing across websites, content, paid channels, email, conversion, and the people or partners helping deliver the work.
Step directly into high-impact projects—writing, building, launching, and optimizing—while bringing senior judgment and the ability to help others when needed.
Hiring for Your Team?
If you're hiring a full-time marketer with experienced judgment, practical skills, and the ability to work well with people, I'd love to hear what you're building. Tell me what's working, what's stuck, and what you need this role to accomplish.
Let's Talk About the Role Based in Colorado · Open to full-time remote opportunities