Define the audience, message & offer
Turn customer research, market insight, positioning, and business objectives into a message and offer the right audience will act on.
Relevance before reach.Digital Marketing Leadership • Full-Time Opportunities
Hire a Digital Growth Operator who can lead the strategy—
and the team executing it.
After 23+ years in online marketing and 17+ years building online businesses, I bring an owner’s perspective to digital marketing: set the right priorities, align the people and platforms, step into the work when needed, and hold execution accountable to measurable results.
$2M+in online course sales
800K+social audience built
1,700+students taught
The Hiring Challenge
Digital growth breaks down when no one owns the entire customer journey.
The hardest marketing roles sit between channel expertise and cross-functional leadership.
You may already have people managing content, paid traffic, design, development, email, or sales. But when those channels operate separately, customers encounter a disconnected journey and opportunities disappear between teams. What’s often missing is someone who has owned the outcome before—an experienced digital marketer and business builder who can connect the strategy, allocate resources, coordinate specialists, and keep every channel accountable to growth.
“You don’t need a manager removed from execution—or a specialist trapped inside one channel. You need a digital marketer capable of leading both.
23+ Years of Owner-Operator Experience
Broad enough to lead the entire digital journey.
Skilled enough to evaluate—and improve—the work.
Build attention & demand
Connect content, social media, organic growth, paid advertising, partnerships, and campaigns into a focused acquisition strategy.
Attention with a purpose.Turn traffic into customers
Guide prospects through lead magnets, quizzes, webinars, landing pages, sales funnels, email sequences, and offers designed to make the next decision easier.
One connected customer journey.Orchestrate the marketing system
Set priorities based on business impact, brief internal teams and outside specialists, manage projects, evaluate execution, remove blockers, and keep team performance and commercial results visible.
Many specialists. One accountable direction.“I’ve spent 17+ years accountable for the result—not just the marketing task. I’ve built the campaigns, funnels, audiences, email systems, and digital products—and led the people behind them. That’s the experience I bring to a team.”
Full-Stack Digital Marketing
My Skills
Marketing strategy, audiences & offers
Customer research, competitor analysis, positioning, messaging, offer development, go-to-market planning, and the priorities that give every channel a clear direction.
Content, social media & paid acquisition
Organic content, social audience growth, paid advertising, campaign planning, lead generation, creative direction, and acquisition strategy.
Websites, webinars, funnels & conversion
Websites, landing pages, lead magnets, quizzes, webinars, sales pages, conversion funnels, testing, and optimization across the buying journey.
Email, automation & digital products
Email campaigns, automated sequences, audience segmentation, launches, customer retention, online courses, memberships, and connected digital offers.
Leading teams, specialists & execution
Set clear priorities, translate strategy into accountable plans, coordinate internal teams, agencies, and freelancers, remove blockers, evaluate the work, and keep everyone aligned around customer and commercial results.
How I Run Digital Marketing
Strategy aligned. Specialists coordinated. Performance visible.
- 01
Understand the customer and business
Connect customer needs, business objectives, existing performance, and market opportunities before deciding what marketing needs to change.
- 02
Design the connected strategy
Define how the message, content, traffic, funnel, email, offers, and customer experience should work together.
- 03
Orchestrate the execution
Set priorities, brief specialists, coordinate internal teams and outside partners, maintain quality, remove blockers, and step into the work when needed.
- 04
Measure and improve performance
Use acquisition, conversion, revenue, retention, and customer feedback to identify what should be scaled, improved, or stopped.
Where I’m Strongest
A strong fit for a company that needs one experienced owner across digital growth.
- You’re filling a permanent digital marketing, growth, or online business leadership role.
- Your content, social media, paid advertising, website, funnels, email, or offers are not working together.
- You have capable internal specialists, agencies, or freelancers who need stronger direction and coordination.
- You need someone who can evaluate the work—not simply manage deadlines and meetings.
- Digital products, online offers, or ecommerce are meaningful parts of your growth strategy.
- You want a leader who can set strategy, run the team, manage execution, and personally step in when needed.
- You need clear accountability for customer acquisition, conversion, retention, and revenue.
Roles I Can Fill
Different titles. The same responsibility: lead the digital marketing system and grow the business.
Head or Director of Digital Marketing
Lead strategy and execution across content, social media, paid acquisition, websites, funnels, email marketing, conversion, and customer retention.
Head of Growth or Growth Marketing Director
Build and manage the customer-acquisition and conversion system while coordinating creative, media, content, technical, and lifecycle specialists.
Digital Business & Product Leader
Lead digital products, online offers, launches, customer journeys, marketing operations, and the teams responsible for growing online revenue.
Hiring Someone to Own Digital Growth?
Hire a digital marketing leader who thinks like an owner—and knows how to lead the team behind the result.
If you need someone who can set direction, coordinate specialists, evaluate execution, and remain accountable for growth, let’s talk about the role and what the business needs to accomplish.
Talk With Me About the Role Open to select full-time leadership opportunities where cross-functional experience and accountable execution can make a meaningful difference.